Helping founders nail their brand messaging through strategy workshops and customer-focused content and copywriting.
Consistency, trust and value — a proven formula for success.
You know investing in your brand and marketing has huge benefits — brand awareness, increased revenue, industry leadership, speaking opportunities and new leads. But you struggle to give it the time it needs to drive results.
That’s where I come in — crafting strategies, content, and copy that will grow your business.
Happy Clients. Proven Results.
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“Sarah is professional, incredibly talented with the written word and an absolute pleasure to work with. As far as ROI is concerned she has contributed to the success and bookings for my new company. I would highly recommend her!"
—Nicola S Morgan, Entrepreneur & TEDx Speaker
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"Sarah supported Reflektor with content strategy and writing, helping us better articulate the impact of our work. She guided us through insightful workshops that sharpened our understanding of our audience, refined our value proposition, and uncovered key narratives that truly showcase what we do."
— Max Rusan, Founder,
Reflektor Digital
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"Sarah has been amazing. She's self-sufficient, organised, and, most importantly, awesome at what she does. With her help, we've won awards, won new clients, and raised our profile. She's also incredibly positive and a joy to work with."
— Ross Davies, Managing Director, Strafe Creative
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"Sarah held me accountable, helped refine and execute our marketing plan, and is also a highly skilled content creator. She kept things running like clockwork and contributed to our growing body of articles and research."
—Georgios Athanassiadis, Managing Director, Your Majesty
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“Sarah felt more like a Fractional CMO and completely transformed things for us. Email and SMS marketing is a key channel and we saw sales increase by 33% YoY. She is a huge asset to any company she's working with.”
—Alex Stewart, Founder, OneNine5
Crafting creative copy & content
Strategy & Planning
Diving deep into your business and marketing goals and formulating strategies and plans that will drive results.
Copywriting
Strategic sales and marketing writing that speaks to your audience in a language they understand to drive conversions.
Content Writing
From emails that people actually want to open, to thought-provoking, research-led thought leadership.
Personal Brand Building
Articulating disruptive points of view into revenue-doubling, brand-building online content — exclusively for tech founders.
About Sarah
With over 12 years in marketing and communications, I’m a b2b content and copywriter who gets it. I bring a rational, hands-on and client-centric approach to address business challenges through strategic storytelling and writing.
Working internationally from my base in the Netherlands, clients include HSBC Innovation Bank, Ricoh, wero, Your Majesty, Strafe Creative, OneNine5, Prestec UK, NSM Training & Consultancy, HOMEtainment and New World Trading Company.
b2b marketing — trends, insights and opinions
