I’m a strategic b2b marketer and copywriter, ready to bring your brand to life, online.

Since I was 8 years old I’ve been documenting my holidays in teeny notepads and glueing together my very own mini magazines.

Creativity, adventure and collaboration are at the core of everything I do. I work hard with my clients to deliver results, but we always have fun along the way.

Let’s go back to the beginning (a very good place to start). During my marketing degree at Lancaster University (UK), I spent a year in London as an intern in the Software Marketing team at IBM.

My attention to detail, ‘can do’ attitude and creativity landed me a graduate position there a couple of years later and so I was set – technology marketing here I come…

Corporate Life

During my six years at IBM on London’s South Bank I developed skills in marketing, writing and content creation. Whilst I was an internal communications specialist I helped redefine the corporate tone of voice, sought out stories from our employees and relaunched the newsletter via an app so successfully that the Global team in the US went on to adopt the same strategy internationally.

I then spent two years as a digital advertising manager; managing IBM’s digital marketing, content creation and working with our agency partners. During one of my favourite projects, I managed the live, onsite photography and creation of 20 adverts that featured clients. The adverts appeared on nine digital advertising vans in strategic locations across London giving our campaign 100% share of voice.

One particular career highlight, thanks to an IBM client relationship with Wimbledon, was using AI to produce a creative advertising campaign. We used data to inform messaging and promote the wide range of IBM tech at The Championships. In addition, I wrote and produced daily, live video content, managed the social media campaign and wrote regular blogs. Our campaigns with Wimbledon during this time won awards (pretty cool huh?). 

Going Solo

In 2018 I made a big decision to leave IBM and travel around South East Asia solo. It gave me loads of content for my blog and I met some fantastic people along the way.

To add to the list of ‘big decisions’, in August 2020 I moved to the Netherlands and started my own business. In the years since, I’ve successfully delivered marketing strategy, execution, content, copywriting and more for clients in both the UK and here in the Netherlands.

I love to connect with busy business owners (like yourself) who value the importance of marketing, yet can’t find the time to ‘get around’ to their marketing. Whether that’s for small businesses or more established organisations, I’m the marketing freelancer you’ve been looking for.